How we did it.
SEVENTEEN needed a platform that media and bloggers could use to access SEVENTEEN’s press releases and imagery, as well as publishing their own blog content to the site. The look and feel was to be very editorial, with consistent branding used throughout the site.
Our goal was to translate SEVENTEEN’s personality to create a digital experience that made it easy for users to learn about their products. The idea was simple; use big, bold and beautiful design to let the content shine and encourage interaction.
It was vital to the SEVENTEEN team that they were able to easily update content after go-live so the site was built on the flexible Umbraco CMS.