Print design utilises a limited area, such as a front cover or a one-pager in order to communicate a message through creative design which can be further enhanced by incorporating texture and shape into the design. An audience will view interactive web pages very differently to print pieces which normally wouldn’t be, they need to be increasingly immediate, being easily digestible and with an eye catching creative graphic design.
The below case study brought together all these elements and required an integrated solution to successfully fulfil the brief.
To design a theme and logo to brand and communicate an event about an NHS policy change on the European Working Time Directive involving a variety of media.
Chosen Dandelion 'Clock' creative
3 branding design options were presented back, all of which were well received with one stand out option that was finalised and agreed.
The image of a Dandelion ‘Clock’ was manipulated from its original form which further enhanced its already good composition. It draws you in so you want to find out more. It relates to the subject matter of time whilst being dynamic and emotive by the nature of the way its seeds are blown on the wind. This element of the seeding process leant itself perfectly to being animated adding an extra dimension to the online web banner, creative video footage and also the PowerPoint Presentation.
The theme and logo were then adapted and or programmed for use on various printed and electronic media to include the following:
This project spanned our in-house graphic design, presentation and web services. To find out how we can help with your project please get in touch.