Case Study: PosturePlast Web Video Production
The Project
To produce a product demonstration video on how to use a new health product – PosturePlast.
The Brief
MEDIAmaker were commissioned to produce a cost effective video for the web aimed at demonstrating how to use the PosturePlast product correctly and to promote the product as being easy to use and comfortable to wear.
PosturePlast is a new product developed to treat the main cause of back pain in the UK – bad posture. It’s an X-shaped plaster, encompassing flexible struts, which control movement and keep the back in the optimum safe zone.
The Final Result
The Solution
The video required a certain type of model to fit in with our client’s brief so we provided a choice of professional blonde, female models in the 30+ age category for them to make a selection from. Once our model was selected, our MEDIAmaker production team hired a local studio, a lighting camera operator, and ordered props to create a neutral, minimal and fresh looking scene. The challenge was to shoot the sequences to show the product in its entirety whilst demonstrating how to apply the product as simply as possible. Our client’s brief required the use of a tall mirror to fully demonstrate how the product would look in its correct position on the lower back and how this would relate to the customer fitting the product in their home environment.
We used a stand in model to help with positioning lights before the professional model arrived on set. Careful planning of our time for the 1 day shoot meant we had sufficient time to perfect the art of light using key, background, fill and filters to create different effects. Our brief required a light, fresh, simple look and feel and by planning enough time to carry out lighting tests before our model arrived we were able to create the best look and feel prior to the camera rolling.
Following the shoot the edit took place the following day at our in house studio resulting in a 1 minute instructional promotional video showing PosturePlast as an innovative new product which is easy to use and wear.
Music was selected in keeping with the style and tone set by the video shots and was delivered to our client online as part of their new launch website.
Feedback
Our client was very satisfied with the end result and was particularly impressed by the look and feel of the video. MEDIAmaker worked through careful pre-production planning and maintained regular communication with our client to ensure we achieved our aim efficiently.
The video currently sits on the PosturePlast website.